Your AI coding agent provisions Amba over hosted MCP in about 30 seconds, then keeps using the same tools to create feeds and conversations. Social products are the hardest backend shape — graph, feed fan-out, real-time messaging, and the moderation and abuse controls that keep them livable. Amba provides the social layer (friends, groups, feeds, chat, reviews, moderation) wired to auth, push, and analytics by default. What is an agent-native backend?
What a social & community app backend actually needs.
How does Amba handle feeds, chat, and moderation?
Social & community apps backend — FAQ
What backend does a social app need?
A social or community app needs a social graph, feeds with fan-out, real-time chat with read receipts, content moderation, notifications, and media handling. Amba bundles all of these into one backend with auth, push, and analytics.
Is Amba cheaper than Stream or Sendbird for social features?
For apps where chat and feeds are a feature rather than the entire product, usually yes — Amba includes social, chat, and feeds in per-project pricing instead of a separate comms contract that starts around several hundred dollars per month. Stream and Sendbird are deeper at massive scale.
Does Amba include content moderation?
Yes. Amba provides a moderation queue with keyword and regex rules and an auto-approve-trusted policy, shared across messages, reviews, and media uploads.