The backend for news & content apps.

A news or content app needs content delivery, personalized feeds, breaking-news push, bookmarks and reading state, and a subscription paywall. Amba provides content libraries, segment-driven feeds, scheduled and breaking push, per-user collections for saved items, and entitlements as one backend.

Install is a single agent session: Amba’s hosted MCP server provisions the project and the agent wires the SDK in about 30 seconds. News and content apps are delivery-and-retention products: get the right stories to the right reader, notify on what matters, let them save and return, and convert the engaged into subscribers. Amba’s content, segments, push, collections, and economy cover that loop. What is an agent-native backend?

Content

Content libraries with tags, cron scheduling, locale routing, and per-user delivery tracking for articles, editions, and digests.

Segments & feeds

JSON-rule segments over events and tags driving personalized feeds and topic targeting.

Push

Scheduled and breaking push targeted by topic segments, plus deep links into specific stories.

Collections

Per-user collections for bookmarks, reading lists, and read state.

Entitlements & analytics

Entitlement-gated paywalls plus built-in product analytics for reading behavior.